SERVICE MARKETING TRAINING

Service Marketing Training will strive to familiarize course members with marketing principles that can be applied explicitly to service businesses. This course will also provide members with a learning environment focusing on practical applications of services marketing concepts, tools and techniques.

SERVICE MARKETING TRAINING
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SERVICE MARKETING TRAINING COURSE OVERVIEW

Service Marketing Training will strive to familiarize course members with marketing principles that can be applied explicitly to service businesses. This course will also provide members with a learning environment focusing on practical applications of services marketing concepts, tools and techniques. The service marketing course will again teach you about marketing strategies that can be used to engage and attract a much larger audience. Customers typically understand what they require and are willing to pay for, but they frequently struggle to find services that meet their requirements.Read More

SERVICE MARKETING TRAINING Key Features

Benefits

KEY FEATURES

KEY FEATURES

PERSONAL IMPACT

ORGANIZATIONAL IMPACT

Course Outlines

 Key Issues

– Macroeconomics, Trends & Opportunities

– Features of Services

– The Servuction Model

 

 

Key Issues

– The Three-Stage Model of Consumer Behavior Applied to Services

– Post-Purchase Evaluation: Modeling Consumer Satisfaction with Services

– Environmental Perspectives on the Service Encounter

– Perceived Control, Script & Role Theories

 

 

· Key Issues

– Pricing Strategies Applied to Services

– Services Specific Issues on Price Discrimination

– Cost Accounting for Services

– Price Bundling and Cross-Selling

– Yield Management

 

· Key Issues

– Setting Communication Strategies for Services

– Services Specific Issues in Communication Strategies

– Guidelines for Advertising of Services

– Branding & Promotion of Services

 

· Key Issues

– Distribution Channels for Services

– Internationalization of Service Firms

– Global Distribution Systems

 

 

· Key Issues

– Trade-off between Marketing Effectiveness and Operations Efficiency

– Full-Service Models Versus Restricted Service Models

– Isolating the Technical Core and Minimizing the Servuction System

– Production-Lining Services

– Increasing Customer Participation

– Managing Supply and Demand, Yield Management

– Flow Charting as a Basic Tool for Understanding & Managing Service Processes

– Two Basic Strategies: Complexity and Divergence of Service Operations

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    · Key Issues

    – A Theoretical Framework for Understanding the Impact of Service

    Environments on Customer Behavior and Satisfaction

    – Engineering Customer Service Experiences

     

    •  

      · Key Issues

      – The Flower of Service – Core and Supplementary Services

      – Adding Value via Supplementary Services

    •  
  •  

    · Key Issues

    – Importance of Service Personnel

    – Conflicts in Boundary-spanning Roles & Implications of Role Stress

    – Reducing Role Stress with Marketing and Creating a Climate for Service

    – Selection, Training and Motivation of Service Staff

    – Internal Marketing to Build and Foster a Customer Service-oriented Culture

  •  

Course Schedules

Course Name
Duration
Course Date
Location
Delivery Method
Course Fee
REGISTER

SERVICE MARKETING TRAINING

3 DAYS

FEBRUARY 3RD-5TH

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N180,000/N170,000

SERVICE MARKETING TRAINING

3 DAYS

MAY 24TH-26TH

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N180,000/N170,000

SERVICE MARKETING TRAINING

3 DAYS

AUGUST 18TH-20TH

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N180,000/N170,000

SERVICE MARKETING TRAINING

3 DAYS

NOVEMBER 23RD-25TH

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N180,OOO/N170,000

Explore something new

Training Options

Classroom Trainings

N180,000

  • Interactive,excitingly serious action oriented learning methodology
  • Classroom training by top instructors and practitioners

Live Online Virtual Training

N170,000

  • 90 days of flexible access to online classes
  • Live, online classroom training by top instructors and practitioners

Corporate Trainings

Customized to your team learning needs and organizational goals

  • Customized learning delivery model (digital material and/or instructor-led)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24×7 learner assistance and support

See WHAT OUR CUSTOMER SAYS

Testimonials

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SERVICE MARKETING TRAINING

TRAINING

Managers, BBA students, MBA students, and professionals will benefit from this course.

The following training methods will be included in this collaborative Service Training Program:

Presentations
Acting out roles
Discussions in Groups
Method Assignments for Lectures and Seminars
Activities
Polls \surveys
Case Studies and Functional Exercises on the Whiteboard

The program is designed in a structured and engaging manner. We work with the participant to ensure that they have a practical experience of 'how to interact' with the customer while observing two-way communication.

Why JK Michaels

You will gain practical,useful and impactful skills from our experienced faculties.

CONSULTANTS: Our consultants are Practical, Professional,Experienced, Licensed & Effective personnel with minimum experience of over 25years.
CONSULTANT RATING: 96% of our training consultants scored A+ rating from our customers in 2020

JK Michaels joins the prestigious group of organizations approved by Project management institute USA,American Academy of Project Management (USA),Scrum Study institute USA, to provide world class Effective project management training; After a rigorous audit of our curriculum design, delivery, facilitators, and content of our courses.

We are also accredited by government as a management training and consulting firm.In addition to other international institutes including :International institute of Business analysis(IIBA);(APMG)Association of Project Management Group;International institute of Six Sigma Certification;Peoplecert,Clover Health and Safety,Nebosh,Pregen Business School Atlanta,Simplilearn;International institute of Supply Chain Management (UK).
JK Michaels is in alignment with International Standard in Quality and Safety

We are committed on delivering on our customers trust.

CUSTOMER RATING: 95% of our customers rated JK Michaels program excellent and of great value compared to what they pay.
REFERRALS: 95% of our business comes from referrals.
TRUST: Our customer retention rate is 95%.
TRACK RECORD: In year 2019, 96.4% of our customers rated JK Michaels as EXCELLENT.

Excitingly different, action learning system focused on improving talents & impacting bottom-line results.

JK MICHAELS LEARNING SYSTEM™ : Practical Action Learning + fun + intellectual intensity = Uncommon Performance
JK MICHAELS CONSULTING SYSTEM™ : Excellent project +process +People + Technology = Uncommon Performance .
CONDUCIVE LEARNING ENVIRONMENT: 99% of our customers rate our facility conducive serene and secure with unmatched technology, gourmet lunch, free refreshment, and WIFI.

After undergoing our training, our customers reported a minimum of 35% boost in their productivity,70% of them get promoted to a higher level at work, 98.5 % pass professional exam at their first sitting and 100% get to network and share experience with employers and top management.

We promise to support you until you succeed.

COURTESY: You are assured of a courteous and friendly customer service that will work with you until you succeed.
RESPONSIVENESS: We guarantee that your enquiries will be responded to, in three minutes.

Extensive topical resources, white paper, articles.

 

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