SALES AND MARKETING COURSE OVERVIEW

Sales and Marketing course is a comprehensive process aimed at increasing brand awareness among target markets and customers, and sales is a short-term activity in which the salesperson has direct contact with a prospective customer or end-user. These two functions must work together to ensure that no opportunities are overlooked, and they must empower one another.

This course will equip delegates with the skill of maximizing customer experience while cutting costs on promotion. The world has changed dramatically. Companies are confronted with customers with more than ever options to choose from. Also, the participation of the customers has changed, going from the following role, submissive to sales processes, to a position in which they can determine how they want to interact with their suppliers. They are willing to share their needs and perception as long as they can interact with the provisioning process.

This JK Michaels course will focus on aligning sales and marketing functions to avoid missed opportunities and oversight that could negatively affect the bottom line. In addition, it will assist organisations in acquiring and effectively retaining and growing their business with stakeholders.

For the course’s full details, click on Lean Sales and Marketing

JK Michaels institute also offers other products and courses, including SERVICE MARKETING, SERVICE MARKETING TRAINING, CERTIFIED SALES AND MARKETING ANALYST, SERVICE MARKETING, and ADVANCED SALES TRAINING COURSE.

COURSE BENEFITS

Organisational Benefits.

• Manage Team/Process Complexity
• More Efficient Business Processes.
• Increased Team Productivity
• Eliminate ineffective approaches
• Make adjustments faster
• Reduce Marketing waste
• Focus on the customer
• Calibrating prioritization
• Promotes fast-paced marketing

Personal Benefits.

• Recognizing the customer and his or her expectations Develop their customers’ trust, credibility, and respect. Demonstrate their brand’s worth.
• Reduce Waste
• Create a rapport with the customer and a relationship.
• Discover the essence of customer-centered interactions.
• Save organisational resources resources

SALES AND MARKETING LEARNING OUTCOME

At the end of the course you should be able to:

• Understand the key principles of lean sales and marketing
• Understand how applying lean to your sales and marketing process maximizes value through improved decision making and accelerated learning
• Demonstrate how the principles of flow can significantly decrease your time to serve
• Understanding the strategies and the way they are linked to it management and execution
• Clear insights in value definitions based on customer input and types of market research
• Understand the basics of customer relationship management as a tool to drive your value-focused process
• Understand the basics of digital marketing as best practice communication tool in companies that drive lean marketing

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