CERTIFIED SALES AND MARKETING ANALYST

This certified sales and marketing analyst  training program typically prepares participants to sell products and services. To drive business results, successful salesmen focus on the buyer’s needs and provide solutions, not just make a sales transaction. Sales training objectives include learning how to analyze, present and negotiate effectively. Workshops typically start with lectures, demonstrations or case studies. Then, facilitators lead participants through role-playing exercises to apply tips, techniques and strategies learned from the instruction. At the completion of a typical session, participants have developed the skills and knowledge to identify their customers’ business drivers, qualify opportunities, demonstrate value to customers and respond to objections.

CERTIFIED SALES AND MARKETING ANALYST
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CERTIFIED SALES AND MARKETING ANALYST COURSE OVERVIEW

This certified sales and marketing analyst  training program typically prepares participants to sell products and services. To drive business results, successful salesmen focus on the buyer’s needs and provide solutions, not just make a sales transaction. Sales training objectives include learning how to analyze, present and negotiate effectively. Workshops typically start with lectures, demonstrations or case studies. Then, facilitators lead participants through role-playing exercises to apply tips, techniques and strategies learned from the instruction.Read More

CERTIFIED SALES AND MARKETING ANALYST Key Features

Benefits

KEY FEATURES

KEY FEATURES

PERSONAL IMPACT

ORGANIZATIONAL IMPACT

Course Outlines

 

Module 1 Marketing is all around us

  • What is marketing?
  • Why study Marketing?
  • Marketing’s impact on our daily lives

Module 2 – Basic Marketing Concepts

      • The Marketing Concept – Satisfying Your Customers’ Needs/Wants
      • Market Segmentation
      • Target Marketing
      • The 4 Ps of Marketing (Product, Price, Place, Promotion)
      • Segmentation in the car industry – online activity.

Module 2   – The Marketing Plan

  • Seven parts of a marketing plan.
  • SWOT

Project – Create marketing plans for an organization

  • Research is essential for all 4 Ps
  • Conducting marketing research
  • Analyzing marketing research – do you always act on results?

 

 

 

 

Module 3 – Product Planning

  • Product design
  • Product positioning
  • Product life cycle
  • Branding, packaging, labeling
  • Extended product features – warranties

 

 

Module 4 – Visual Merchandising, Display and Store Design

  • What is visual merchandising
  • Store fronts, store layouts, store interiors, and interior displays
  • Manipulating artistic elements in displays

 

 

 

Module 5 – Math for Retail Sales

  • Cash register operations
  • Types of sales transactions
  • Reducing credit card fraud

Module 6 – Selling

 

  • Type of Sales
  • Common Sales Approaches
  • Glossary of Common Terms
  • Identifying your Contact Person
  • Performing a Needs Analysis
  • Creating Potential Solutions
  • A Basic Opening for Warm Calls
  • Warming up Cold Calls
  • Using the Referral Opening
  • The importance of active listening
  • Minimal Encouragers
  • Restating and Paraphrasing to gain commitment
  • Features and Benefits matched to Customer Need
  • Outlining your Unique Selling Proposition
  • The Burning Question that every Customer wants
  • Answered
  • Common types of Objections
  • Basic Strategies
  • Advanced Strategies
  • Understanding when it’s Time to Close
  • Powerful Closing Techniques
  • Things to Remember
  • Thank you Notes
  • Resolving Customer Service Issues
  • Staying in Touch
  • The Importance of Sales Goals
  • Setting SMART goals
  • Choosing a System that Works for you
  • Using Computerized Systems
  • Using Manual Systems

 

  • Module 7 – Placement

    • Channels of distribution
    • Physical distribution
    • Effects of e-commerce on distribution
    • Purchasing
    • Stock handling and inventory control
    • Purchasing & distribution math
    •  
    • Module 8 – Pricing

      • Price planning, strategies, and math
    •  

Session highlights:

      • Identify the most important personal learning points from the course
      • Highlight specific actions and goals
      • Flag topics for future personal development and improvement

Course Schedules

Course Name
Duration
Course Date
Location
Delivery Method
Course Fee
REGISTER

CERTIFIED SALES AND MARKETING ANALYST

2 DAYS

JANUARY 20TH-21ST

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N200,000

ENROLL NOW

CERTIFIED SALES AND MARKETING ANALYST

2 DAYS

APRIL 20TH-21ST

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N200,000

ENROLL NOW

CERTIFIED SALES AND MARKETING ANALYST

2 DAYS

JULY 12TH-13TH

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N200,000

ENROLL NOW

CERTIFIED SALES AND MARKETING ANALYST

2 DAYS

SEPTEMBER 11TH-12TH

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N200,000

ENROLL NOW

CERTIFIED SALES AND MARKETING ANALYST

2 DAYS

OCTOBER 15TH-16TH

IKEJA WEEKDAY

CLASSROOM/VIRTUAL

N200,000

ENROLL NOW

Explore something new

Training Options

Classroom Trainings

N200,000

  • Interactive,excitingly serious action oriented learning methodology
  • Classroom training by top instructors and practitioners

Live Online Virtual Training

N200,000

  • 90 days of flexible access to online classes
  • Live, online classroom training by top instructors and practitioners

Corporate Trainings

Customized to your team learning needs and organizational goals

  • Customized learning delivery model (digital material and/or instructor-led)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24×7 learner assistance and support

See WHAT OUR CUSTOMER SAYS

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CERTIFIED SALES AND MARKETING ANALYST

Examination and Certification

This highly practical qualification has been specifically designed for:

• Marketing Managers

• Marketing Practitioners

• Advertising and PR Agency Executives

• Customer Relationship Managers

• Product Line Managers

• Retail Banking Managers

• Sales and Promotions Managers responsible for services marketing

  • Sales and Marketing Head
  • Entire Sales team
  • Business Development Officers
  • Customer relationship professionals
  • All Frontline Officers
  • Team Lead
  • The certification ‘Certified Marketing Analyst’ will be attained at the completion of the examination and the post training Action learning project.

    The international credential validates your marketing and sales expertise.Offered by the AMERICAN ACADEMY OF PROJECT MANAGEMENT

Why JK Michaels

You will gain practical,useful and impactful skills from our experienced faculties.

CONSULTANTS: Our consultants are Practical, Professional,Experienced, Licensed & Effective personnel with minimum experience of over 25years.
CONSULTANT RATING: 96% of our training consultants scored A+ rating from our customers in 2020

JK Michaels joins the prestigious group of organizations approved by Project management institute USA,American Academy of Project Management (USA),Scrum Study institute USA, to provide world class Effective project management training; After a rigorous audit of our curriculum design, delivery, facilitators, and content of our courses.

We are also accredited by government as a management training and consulting firm.In addition to other international institutes including :International institute of Business analysis(IIBA);(APMG)Association of Project Management Group;International institute of Six Sigma Certification;Peoplecert,Clover Health and Safety,Nebosh,Pregen Business School Atlanta,Simplilearn;International institute of Supply Chain Management (UK).
JK Michaels is in alignment with International Standard in Quality and Safety

We are committed on delivering on our customers trust.

CUSTOMER RATING: 95% of our customers rated JK Michaels program excellent and of great value compared to what they pay.
REFERRALS: 95% of our business comes from referrals.
TRUST: Our customer retention rate is 95%.
TRACK RECORD: In year 2019, 96.4% of our customers rated JK Michaels as EXCELLENT.

Excitingly different, action learning system focused on improving talents & impacting bottom-line results.

JK MICHAELS LEARNING SYSTEM™ : Practical Action Learning + fun + intellectual intensity = Uncommon Performance
JK MICHAELS CONSULTING SYSTEM™ : Excellent project +process +People + Technology = Uncommon Performance .
CONDUCIVE LEARNING ENVIRONMENT: 99% of our customers rate our facility conducive serene and secure with unmatched technology, gourmet lunch, free refreshment, and WIFI.

After undergoing our training, our customers reported a minimum of 35% boost in their productivity,70% of them get promoted to a higher level at work, 98.5 % pass professional exam at their first sitting and 100% get to network and share experience with employers and top management.

We promise to support you until you succeed.

COURTESY: You are assured of a courteous and friendly customer service that will work with you until you succeed.
RESPONSIVENESS: We guarantee that your enquiries will be responded to, in three minutes.

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