SERVICE MARKETING COURSE
Service Marketing Course will strive to familiarize course members with marketing principles that can be applied explicitly to service businesses. This course will also provide members with a learning environment focusing on practical applications of services marketing concepts, tools and techniques.
Overview
Curriculum
Curriculum
- 9 Sections
- 46 Lessons
- 2 Days
Expand all sectionsCollapse all sections
- Introduction to Services Marketing and Frameworks for Understanding Services4
- Consumer Behavior Related to Services5
- Marketing Mix I: Pricing of Services6
- Marketing Mix II: Communications5
- Marketing Mix III: Distribution4
- Marketing Mix IV: Designing Customer Service Processes9
- 7.0Key Issues
- 7.1Trade-off between Marketing Effectiveness and Operations Efficiency
- 7.2Full-Service Models Versus Restricted Service Models
- 7.3Isolating the Technical Core and Minimizing the Servuction System
- 7.4Production-Lining Services
- 7.5Increasing Customer Participation
- 7.6Managing Supply and Demand, Yield Management
- 7.7Flow Charting as a Basic Tool for Understanding & Managing Service Processes
- 7.8Two Basic Strategies: Complexity and Divergence of Service Operations
- Marketing Mix V: Designing the Service Environment4
- Marketing Mix VI: The Service Product3
- Marketing Mix VII: Managing Service Personnel6
- 10.0Key Issues
- 10.1Importance of Service Personnel
- 10.2Conflicts in Boundary-spanning Roles & Implications of Role Stress
- 10.3Reducing Role Stress with Marketing and Creating a Climate for Service
- 10.4Selection, Training and Motivation of Service Staff
- 10.5Internal Marketing to Build and Foster a Customer Service-oriented Culture
FAQs
Managers, BBA students, MBA students, and professionals will benefit from this course.
The following training methods will be included in this collaborative Service Training Program:
Presentations
Acting out roles
Discussions in Groups
Method Assignments for Lectures and Seminars
Activities
Polls surveys
Case Studies and Functional Exercises on the Whiteboard
The program is designed in a structured and engaging manner. We work with the participant to ensure that they have a practical experience of 'how to interact' with the customer while observing two-way communication.
Reviews
Features
- JK Michaels is a PMI accredited ATP(Authorized Training Partner)
- Earn 30 PDUs with Practical, live instructor led sessions
- 9 hours of High-Quality e-learning
- Introduction to predictive and Agile software(microsoft project +JIRA) Poject Leadership Quotients Assessment
- Regular monthly webinars,revisions and exam support.
- Action-oriented learning through case studies,role plays ,games e.t.c
- 90 days e-learning access R language Comprehensive Exam Support