SERVICE MARKETING COURSE

Service Marketing Course will strive to familiarize course members with marketing principles that can be applied explicitly to service businesses. This course will also provide members with a learning environment focusing on practical applications of services marketing concepts, tools and techniques. The service marketing course will again teach you about marketing strategies that can be used to engage and attract a much larger audience. Customers typically understand what they require and are willing to pay for, but they frequently struggle to find services that meet their requirements.

 This course will teach you about effective marketing strategies that you can use to help customers find your company and services. Service marketing refers to the social and managerial processes that involve the exchange of products, services, and values to meet the needs and desires of individuals or groups. Service marketing is the ongoing process of influencing people to buy, use, follow…or conform to someone else’s products, services, or values.  Simply put, if it does not facilitate a “sale,” it is not marketing.

SERVICE MARKETING COURSE LEARNING OUTCOMES

• Explain the distinct challenges of services marketing, including product, price, place, promotion, processes, physical evidence, and people.
• Describe how customer relationship marketing (CRM), including retention strategies, fosters a culture of excellence in customer service.
• Create service quality metrics to increase customer loyalty and assess the effectiveness and efficiency of customer service offerings.
• Explain service blueprinting, new technology integration, and other critical issues confronting today’s customer service providers and service managers.
• Discuss the effects of multiculturalism, business ethics, and socially responsible marketing on service marketing.
• Plan a services audit for a service company.
• To become better customer service representatives in the service environment, integrate course concepts into individual performance.

The course aims at providing insights to –

• Nature of services and its impact on marketing
• Consumer behaviour in services
• Marketing mix for services
• Understanding service quality, its measurement and management
• Service design through marketing research and blueprinting for efficient delivery
• Internal marketing
• Using technology to enhance services.

When marketing a service business, keep in mind that reputation, value, and delivery of “Managing the evidence” refers to the act of informing customers that the service encounter was completed. It is best done subtly, such as by providing examples or descriptions of good and bad service that can be used as a basis for comparison. The underlying logic is that if a customer does not have a good benchmark for comparison, they may not appreciate the total value of the service.

PERSONAL IMPACT

• Recognizing the customer and his or her expectations Develop their customers’ trust, credibility, and respect. Demonstrate their brand’s worth.
• Disagreements should be resolved in an amicable manner.
• Reduce customer complaints while focusing on customer satisfaction
• Create a rapport with the customer and a relationship.
• Discover the essence of customer-centered interactions.
• Form a partnership with your customers.

ORGANIZATIONAL IMPACT

• The organization will be known for its exceptional service attitude.
• Build trust, credibility, and respect with their customers.
• Employees will be more professional in their interactions with customers, resulting in fewer customer complaints.
• Customers will consider the company as a brand.
• Improve your customer service parameters.
• Develop inter-personal skills in their employees.

JK Michaels institute also offers other products and courses, including SALES AND MARKETING, Sales and Marketing Courses, CERTIFIED SALES AND MARKETING ANALYST, and LEAN SALES AND MARKETING.