CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship management Training(CRM) is one of the most important components for sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing CRM systems. These efforts envisage facilitating better customer interactions and greater understanding of customers; thus helping an organization build competitive advantages. 

This course plans to impart a sound introduction to CRM, a comprehensive understanding of the processes involved, a strong understanding of software components in different CRM systems, and practical applications of CRM in different sectors. The course is targeted at rural management students and includes practical examples with a strong lineage in rural planning and development.

 Benefits of Customer Relationship Management Training

To individuals

•  Customer needs will be met more effectively by understanding specific customer requirements.
•    Conduct effective customer profile analysis
•     Effective targeted marketing communications aimed specifically at customer needs
•    Ability to create value for organizations and customers
•    Ability to analyse the different components of a CRM plan
•     Coordinate service delivery system in field service, help desk and technical support

CUSTOMER RELATIONSHIP MANAGEMENT LEARNING OUTCOME

Participants who complete this Customer Relationship Management (CRM) will be able to:

• Recognise the importance of a Customer Relationship Management (CRM) system.
• Understand the most acceptable CRM implementation practices.
• Describe the value created by the customer relationship management technology.
• Assist teams and individuals in strategising and establishing significant milestones for using the CRM.
• Determine the advantages of utilising a CRM system.
• CRM system implementation
• Using the CRM, assist the customer.
• Use what you’ve learned to improve customer service, sales, and marketing.
• Follow up on consumer encounters by documenting them.

Benefits of Customer Relationship Management Training

To the Organization

•    Shorten your sales cycle
•   Manage Resources
•    Increase sales revenue
•     Ability to increase value from the organization’s existing customers and reduce costs associated with supporting and servicing them, increasing your overall efficiency and reducing the total cost of sales
• Enhances increase customer satisfaction and retention, ensuring that the organization’s good reputation in the marketplace continues to grow
•      Development of a more personal approach, new or improved products and services to win more business in the future.
•    Acquisition and application of different CRM approach best suited to the client’s culture.

PERSONAL IMPACT

• Acquisition of skills to eliminate unnecessary and costly calls to third parties.
• Ability to pinpoint in real-time, any general problem so that customers enquiries are quickly answered
• Ability to demonstrate professional customer service skills to improve customer satisfaction and customer loyalty
• Developing listening skills and questioning techniques that can shorten the interaction time with customers
• Ability to use case-based reasoning approach to perform an important task
• Ability to clearly explain next step in a process and confirming that the customer is satisfied which in turn decreases the number of callbacks or return customers.
• Acquiring a common process and language for dealing with customers
• Ability to provide awesome customer service in a way that incorporates personal strengths.

ORGANIZATIONAL IMPACT

• Acquisition and application of different approaches to CRM that are best suited to the client’s culture.
• Development of a more personal approach, new or improved products and services in order to win more business in the future
• Acquisition and application of different approaches to CRM that are best suited to the client’s culture.
• Ability to increase value from organization’s existing customers and reduce cost associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales
• Manage Resources, Increase sales revenue

JK Michaels institute also offers other products and courses, including BUSINESS NETWORKING & RELATIONSHIP BUILDING COURSE, INTERPERSONAL SKILLS FOR MANAGERS & PROJECT MANAGERS, CERTIFIED SALES AND MARKETING ANALYST, and ADVANCED SALES TRAINING COURSE.