CAMPAIGN DEVELOPMENT AND MANAGEMENT

CAMPAIGN DEVELOPMENT AND MANAGEMENT TRAINING: In this age of tight resources, managers need to count on good work from employees they supervise directly and those they don’t. This dynamic training program is designed for managers who delegate to traditional teams and those who supervise blended teams whose members include direct reports, tricky dotted-line reports, “temporary loans,” and virtual teams.

CAMPAIGN DEVELOPMENT AND MANAGEMENT TRAINING LEARNING OUTCOME

• The process of the consumer funnel
• Programmatic Media Buying Ecosystem
• Key Performance Indicators (Media) that you should be tracking for business growth
• Planning and Execution of Digital Marketing campaigns
• Influencer Marketing Campaigns

Through hands-on activities and practice exercises, participants will learn how to better focus on the fundamental component of delegating effectively setting goals, giving performance feed back and providing growth opportunities.

COURSE OBJECTIVES

At the program’s conclusion, participants should be able to:

1. Articulate their strengths and growth opportunities as managers.

2. Recognize the four behavioral styles and how to coach each.

3. Capitalize on their style for more effective communication.

4. Delegate tasks to others.

5. Set SMART goals for themselves and others.

6. Provide constructive feedback and follow up on goals and workgroup targets with subordinates.

7. Counsel an employee who is not performing up to expectations.

8. Illustrate the impact of body language and vocal tones on communication

9. list tactics for dealing with difficult behaviors

10. effectively run a business meeting

11. develop an action plan to improve the supervision skill

12. Set suitable targets for what the campaign should achieve

13. Define the right target audience for your campaign

14. Decide what media and channels to use and how to combine them

15. Put together a creative brief for all the elements of the campaign

16. Set a budget and put in place how to measure the success of the campaign

17. Plan the execution of each part of the campaign

LEARNING OUTCOMES

This management skills training course will:

1. Help participants pinpoint their strengths and development opportunities.

2. Prepare managers to lead a variety of people.

3. Provide participants with an opportunity to practice their delegation, coaching, and performance feedback skills.

4. Offer a forum to discuss strategies for dealing with challenging situations and difficult employees

PERSONAL IMPACT

• Create value through the application of new and enhanced capabilities
• Learn how to create new businesses while milking the existing businesses.
• It would strengthen your core abilities and innovative capabilities
• Develop a reputation that will make you a valid contributor to your organisation
• Expertise in crafting, deploying and managing strategic value proposition
• Capability for development of high-flying business portfolio
• Competence in development and implementation of business growth control systems

ORGANIZATIONAL IMPACT

• Increase ROI through new and existing markets.
• Capability for development and implementation
• Gain a competitive edge in the marketplace and win a larger market share.
• Expertise in developing and boosting profitability drivers and strategic competitiveness
• Enhance delivery of business objectives
• Capability for development and implementation of restructuring strategies
• Competence in evolving channels and markets
• A strengthened ability to develop and implement innovative strategies.

JK Michaels institute also offers other products and courses, including SERVICE MARKETING, CERTIFIED SALES AND MARKETING ANALYST, SALES AND MARKETING, LEARNING AND DEVELOPMENT COURSE, and Sales and Marketing Courses.