LEAN SALES AND MARKETING

Lean Sales And Marketing course will equip delegates with the skill of maximizing customer experience while cutting costs on promotion. This course will streamline and optimize the sales value stream process while increasing the customer value. The world has changed dramatically. Companies are confronted with customers with more than ever options to choose from. Also, the participation of the customers has changed, going from the following role, submissive to sales processes to a position in which they can determine how they want to interact with their suppliers. They are willing to share their needs and perception as long as they can interact with the provisioning process.

Although the world around marketers has changed, the role was never as straightforward as it now: focus on value creation to the customer and more focus and differentiation from the competition.

To cope with this situation, marketers are confronted with supplying the ultimate customer experience while cutting costs on promotions.

LEARNING OUTCOMES

At the end of the course, you should be able to:

• Understand the fundamental principles of lean sales and marketing
• Understand how applying lean to your sales and marketing process maximizes value through improved decision-making and accelerated learning
• Demonstrate how the principles of flow can significantly decrease your time to serve
• Understanding the market strategies and the way they are linked to sales management and execution
• Clear insights in value definitions based on customer input and types of market research
• Understand the basics of customer relationship management as a tool to drive your value-focused process
• Understand the basics of digital marketing as a best practice communication tool in companies that drive lean marketing

PERSONAL IMPACT

• Recognizing the customer and his or her expectations Develop their customers’ trust, credibility, and respect. Demonstrate their brand’s worth.
• Reduce Waste
• Create a rapport with the customer and a relationship.
• Discover the essence of customer-centered interactions.
• Save organisational resources resources

ORGANIZATIONAL IMPACT

• Manage Team/Process Complexity
• More Efficient Business Processes.
• Increased Team Productivity
• Eliminate ineffective approaches
• Make adjustments faster
• Reduce Marketing waste
• Focus on the customer
• Calibrating prioritization
• Promotes fast-paced marketing

JK Michaels institute also offers other products and courses, including CERTIFIED SALES AND MARKETING ANALYST, SERVICE MARKETING, ADVANCED SALES TRAINING COURSE, SERVICE MARKETING TRAINING.