CERTIFIED SALES AND MARKETING ANALYST

This certified sales and marketing analyst  training program typically prepares participants to sell products and services. To drive business results, successful salesmen focus on the buyer’s needs and provide solutions, not just make a sales transaction. Sales training objectives include learning how to analyze, present and negotiate effectively. Workshops typically start with lectures, demonstrations or case studies. Then, facilitators lead participants through role-playing exercises to apply tips, techniques and strategies learned from the instruction.

 At the completion of a typical session, participants have developed the skills and knowledge to identify their customers’ business drivers, qualify opportunities, demonstrate value to customers and respond to objections.

It is difficult to effectively market any product today without observing the current situation and finding a way to overcome it. Even in the current climate, the world’s largest companies and operators are investing heavily in the emerging markets to capture market share. The global marketplace has become an active investment market for foreign companies’ growth opportunities. In this environment, you need to have a clear understanding of your competitive differentiation and be able to create a strong and definitive brand proposition.

CERTIFIED SALES AND MARKETING ANALYST

  COURSE OBJECTIVES

• You will learn to use demonstrated sales/marketing strategies which will enable you to help your organization compete in an increasingly competitive market.
• This course is also designed to enhance the documentation of marketing teams, reducing planning time and enhancing business cases to support new products and campaigns.

• Establish and achieve business objectives that will advance and close sales

CERTIFIED SALES AND MARKETING ANALYST

 HOW YOU WILL BENEFIT

• A better comprehension of the changing marketing environment
• Understand the integral role of marketing in the development of new products and services
• Know how to deal with increased competitive pressure coming from the big global banks
• Understand customer behaviour, segmentation and specific market and pricing strategies
• Learn how to position your institution to the most valuable high-net-worth Individuals
• Improve the components of effective relationship management
• Discover how to develop a multi-year marketing strategy for services and products in your organization
• Gain long term competitive advantage
• Really understand prospect needs by conducting a needs analysis
• Master active listening techniques to better connect with & understand clients
• Learn to manage the sales process by understanding where the sale is & how to keep the momentum moving forward
• Master Sales Psychology 101 (mirroring, leading representational bias, tie
• Learn to negate competitor quotes while remaining professional
• Learn to deliver presentations that sell
• Learn how to handle objections professionally & effectively
• Master highly effective closing techniques.

PERSONAL IMPACT

• Better comprehension of the changing marketing environment
• Understand the integral role of marketing in the development of new products and services
• A Higher Level of Job Satisfaction
• Gain long term competitive advantage
• Overall improvement in an individual’s self-esteem and performance
• Potential for Increased Income
• Master active listening techniques to better connect with & understand clients

ORGANIZATIONAL IMPACT

• Learn how to position your institution to the most valuable high-net-worth Individuals
• Discover how to develop a multi-year marketing strategy for services and products in your organization
• Greater credibility for the individual and your organization
• Increased demand for business with your organization in the market
• Learn to negate competitor quotes, while remaining professional
• Understand customer behavior, segmentation and specific market and pricing strategies
• Learn how to handle objections professionally & effectively as an organization

JK Michaels institute also offers other products and courses, including SALES AND MARKETING, SERVICE MARKETING, ADVANCED SALES TRAINING COURSE, LEAN SALES AND MARKETING, and Sales and Marketing Courses.