EFFECTIVE DIGITAL AND SOCIAL MEDIA MARKETING

EFFECTIVE DIGITAL AND SOCIAL MEDIA MARKETING: Digital & Social Media Marketing is the buzzword in today’s digitalized world. Individuals and organizations jumped to this bandwagon without adequately understanding why and what it can do for us. Instead of blindly hopping into the latest craze, how can one start to master it to tell your story instead of being mastered by it? Digital & Social Media Marketing For Beginners is targeted at individuals and corporations that want to take the first steps in the journey towards digital marketing to reach customers effectively.  Through hands-on activities, participants will learn how to make basic digital & social media marketing strategies customized to tell your personal and organizational stories.

The importance of social media’s role in modern marketing efforts can no longer be ignored. It’s an integral component in almost all successful marketing strategies. With this increasing emphasis on integrated social media strategies, there is an irrefutable need for marketing professionals and organizations to have end‐to‐end social media expertise. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media policy.

LEARNING OUTCOMES

At the end of this course, students will: 

• Identify best practices for Social Media Marketing, including platform-level best practices. 
• Connect business objectives to appropriate Social Media tactics. 
• Create strong content that engages their target audience with their marketing message. 
• Create editorial calendars to manage content distribution. 
• Use Social Listening tools to create timely, relevant content. 
• Create Social Media policies that combine business objectives with appropriate social media channels and content.

PERSONAL IMPACT

• Opportunity for Career Advancement Due to Improved Job Performance
• Learn how to improve your web visibility.
• Learn about digital and social media analytics and how they may help you turn data and information into useful insights.
• Differentiate yourself from your online competitors.
• Recognize the significance of content-based marketing.
• Potential for Increased Income
• Learn about best practices in your area and how to apply them to your digital marketing plan.

ORGANIZATIONAL IMPACT

• Begin tracking digital marketing KPIs, which can be qualitative or quantitative.
• Increased Brand Awareness and Market Penetration
• Ensure that digital marketing and social media initiatives are coordinated across departments and that an Omni-channel strategy is implemented
• Learn about the best practices.
• Provide your digital marketing staff and professionals with the necessary management skills and frameworks.
• Understanding why social media marketing and the internet are game changers

JK Michaels institute also offers other products and courses, including CORP0RATE COMMUNICATION, DIGITAL PROJECT MANAGEMENT PROFESSIONAL, SERVICE MARKETING, CERTIFIED SALES AND MARKETING ANALYST.