COMPETITIVE INTELLIGENCE MASTER CLASS
Competitive Intelligence Master Class Course is structured to equip participants with tools to collate, analyze, and apply information about products, domain constituents, customers, and competitors for the organisation’s short-term and long-term strategic planning needs.
Overview
Competitive Intelligence Master Class Course is structured to equip participants with tools to collate, analyze, and apply information about products, domain constituents, customers, and competitors for the organisation’s short-term and long-term strategic planning needs.
Organizations and units increasingly employ competitive intelligence (CI) to support decision-making and management and build and sustain competitive advantages. As the formal practice of CI has grown in adoption and sophistication, information professionals are often charged with intelligence-related responsibilities.
This course examines competitive intelligence models, functions, & practices, the roles of information professionals in CI, and the management of CI. Discussion and practice topics include intelligence ethical & legal considerations; identifying intelligence needs; intelligence project management, research methods, analysis, production, and dissemination; the uses of intelligence; intelligence sources and tools; managing the intelligence function; and the evolution of CI. Working knowledge of print and electronic business information sources is recommended.
BENEFITS OF COMPETITIVE INTELLIGENCE MASTER CLASS COURSE
What you will Gain:
- Participants would be able to develop capabilities to execute complex cross
- knotting analyses and synthesis, Generating veritable intelligence, Resolving and capping, Due Diligence spawning decision drivers, Navigating intelligence streams in other to produce superlative capabilities and performance for rapid and sustainable
- growth and expansion.
- Gain competitive advantage Enhances strategic planning and positioning
- Become conversant in competitive intelligence, strategic, and corporate/organization terms and concepts.
- Develop more in-depth knowledge of and anticipate issues impacting organizational effectiveness and competitiveness.
- Develop an awareness of issues and trends in competitive intelligence, including research, analysis, and process management.
- Know how to take advantage of opportunities for information professionals in competitive intelligence.
- Know the range of competitive intelligence tools & services and how to evaluate, select, and use them effectively.
- Gain familiarity with competitive intelligence-related projects and deliverables.
- Identify and apply professional tools, news, and resources to gain awareness and build upon skills.
- Learn how to protect an organization’s competitive and knowledge assets from internal and external threats.
- Elevate problem-solving through targeted analysis.
Course Objectives and Learning Outcomes
This course is designed to achieve the following Student Learning Outcomes:
- Demonstrate knowledge of print and electronic information retrieval procedures.
- Analyze, synthesize, and communicate information and knowledge in various formats.
- Recognize existing and potential problems in a workplace and devise strategies to resolve them.
- Demonstrate leadership abilities.
- Analyze information problems and develop solutions, drawing from various information technology tools and practices.
PERSONAL IMPACT
- Improved marketing and selling abilities, as well as the capacity to develop and achieve particular objectives
- Increased self-assurance as a marketer; increased productivity and adherence to quality standards
- Gives Global Recognition
- Increased job satisfaction.
- Build valuable skills and knowledge they can use to advance in their careers
- Increases your international marketability
ORGANIZATIONAL IMPACT
- Achieve a greater level of client satisfaction
- Improved market research leads to increased revenue growth.
- Increases Productivity
- Increase customer engagement by maximizing the value of your brand.
- Develop greater market penetration for products and services
- Create a marketing strategy that is both integrated and efficient.
- Create a social media and traditional marketing strategy that works together.
JK Michaels Institute also offers other posts, products and courses, including CERTIFIED SALES AND MARKETING ANALYST, ACCREDITED MANAGEMENT CONSULTANT TRAINING, IT PROJECT MANAGEMENT TRAINING, and CUSTOMER SERVICE INTELLIGENCE COURSE.
Training Calendar
| MONTH | DAYS | Classroom | Virtual | |
|---|---|---|---|---|
| January | Make Enquiry | |||
| February | Make Enquiry | |||
| March | 4-7 | N380,000 | N380,000 | Make Enquiry |
| April | Make Enquiry | |||
| MAY | Make Enquiry | |||
| June | 23-26 | N380,000 | N380,000 | Make Enquiry |
| JULY | Make Enquiry | |||
| August | Make Enquiry | |||
| September | Make Enquiry | |||
| October | 14-17 | N380,000 | N380,000 | Make Enquiry |
| November | Make Enquiry | |||
| December | 9-12 | N380,000 | N380,000 | Make Enquiry |
testimonials
Curriculum
Curriculum
- 6 Sections
- 31 Lessons
- 4 Days
- THE "VOICE OF THE CUSTOMER" IN MARKETING6
- 1.0What do your customers expect from your company?
- 1.1The Advantages of Obtaining Customer Feedback
- 1.2Development of listening and questioning abilities
- 1.3Marketing to the Four “Buying Styles” of Customers
- 1.4Nonverbal Communication Gestures of Your Customers to Interpret
- 1.5How to Provide and Receive Beneficial Customer Feedback
- MARKET RESEARCH AND INTELLIGENCE'S KEY ELEMENTS5
- BEST PRACTICES IN MARKET RESEARCH2
- BEST PRACTICES IN MARKET AND COMPETITIVE INTELLIGENCE8
- 4.0Market and competitor intelligence has a number of advantages.
- 4.1Market Intelligence Types
- 4.2Competitor Intelligence Types
- 4.3Putting the Competition to the Test
- 4.4Using Data to Gain Market Intelligence
- 4.5Analyzing Data to Spot Trends
- 4.6Capture of intelligence systems
- 4.7How to Innovate More Effectively Using Market Intelligence
- STRATEGY FOR CUSTOMER ENGAGEMENT MARKETING5
- APPLYING THE RESULTS OF MARKET RESEARCH5
FAQs
Reviews
Features
- JK Michaels is a PMI accredited ATP(Authorized Training Partner)
- Earn 30 PDUs with Practical, live instructor led sessions
- 9 hours of High-Quality e-learning
- Introduction to predictive and Agile software(microsoft project +JIRA) Poject Leadership Quotients Assessment
- Regular monthly webinars,revisions and exam support.
- Action-oriented learning through case studies,role plays ,games e.t.c
- 90 days e-learning access R language Comprehensive Exam Support
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Course Features
- Lectures 31
- Quizzes 0
- Duration 4 days
- Skill level All levels
- Language English
- Students 0
- Assessments Yes