COMPETITIVE INTELLIGENCE MASTER CLASS

Competitive Intelligence Master Class Course is structured to equip participants with tools to collate, analyze, and apply information about products, domain constituents, customers, and competitors for the organisation’s short-term and long-term strategic planning needs.

Organizations and units increasingly employ competitive intelligence (CI) to support decision-making and management and build and sustain competitive advantages. As the formal practice of CI has grown in adoption and sophistication, information professionals are often charged with intelligence-related responsibilities.

This course examines competitive intelligence models, functions, & practices, the roles of information professionals in CI, and the management of CI. Discussion and practice topics include intelligence ethical & legal considerations; identifying intelligence needs; intelligence project management, research methods, analysis, production, and dissemination; the uses of intelligence; intelligence sources and tools; managing the intelligence function; and the evolution of CI. Working knowledge of print and electronic business information sources is recommended.

BENEFITS OF COMPETITIVE INTELLIGENCE MASTER CLASS COURSE

What you will Gain:

• Participants would be able to develop capabilities to execute complex cross
• knotting analyses and synthesis, Generating veritable intelligence, Resolving and capping, Due Diligence spawning decision drivers, Navigating intelligence streams in other to produce superlative capabilities and performance for rapid and sustainable
• growth and expansion.
• Gain competitive advantage Enhances strategic planning and positioning
• Become conversant in competitive intelligence, strategic, and corporate/organization terms and concepts.
• Develop more in-depth knowledge of and anticipate issues impacting organizational effectiveness and competitiveness.
• Develop an awareness of issues and trends in competitive intelligence, including research, analysis, and process management.
• Know how to take advantage of opportunities for information professionals in competitive intelligence.
• Know the range of competitive intelligence tools & services and how to evaluate, select, and use them effectively.
• Gain familiarity with competitive intelligence-related projects and deliverables.
• Identify and apply professional tools, news, and resources to gain awareness and build upon skills.
• Learn how to protect an organization’s competitive and knowledge assets from internal and external threats.
• Elevate problem-solving through targeted analysis.

Course Objectives and Learning Outcomes

This course is designed to achieve the following Student Learning Outcomes:

PERSONAL IMPACT

• Improved marketing and selling abilities, as well as the capacity to develop and achieve particular objectives
• Increased self-assurance as a marketer; increased productivity and adherence to quality standards
• Gives Global Recognition
• Increased job satisfaction.
• Build valuable skills and knowledge they can use to advance in their careers
• Increases your international marketability

ORGANIZATIONAL IMPACT