CORPORATE COMMUNICATION COURSE

Corporate Communications Course redefined is aimed at assisting practitioners in aligning communications strategy with organizational imperatives and moving away from tactical concentration toward defining and implementing a communications strategy. It will guide the practitioner through the entire process, from research and planning to program execution, all while emphasizing the importance of corporate communications in achieving corporate goals.

CORPORATE COMMUNICATION COURSE LEARNING OUTCOME

• To introduce students to the core activities with which corporate communications is involved to understand which activities are appropriate in which circumstances 

• To introduce students to the core activities with which corporate communications is involved to understand which activities are appropriate in which circumstances
• To give students the skill set required to develop communications planning tools and comprehend their relevance
 • To generate an awareness of the differences between public relations, advertising, and marketing
• To identify the fundamental challenges for an organization confronting a specific problem and define the actions required to attain a goal.
• To give students a broader grasp of business by introducing them to selected case studies via readings and presentations by reputable senior public relations practitioners.

•To equip students with the knowledge and abilities necessary to comprehend and apply fundamental concepts in designing, developing, and producing communications products and technologies.

By the end of this course, students should be able to:
• Identify various communications roles within an organization
• Develop critical messages according to a specific context and set of objectives
• Understand and use effectively certain communications and public relations processes
• Construct a realistic communications plan
• Appreciate how communications affect an organization

PERSONAL IMPACT

• Greater understanding of how to align Strategic Communications to corporate objectives
• Greater comfort with Measurement and Evaluation as a corporate tool
• Improved understanding of how to target specific audiences and assess outcomes
• Improved ability to take advantage of cross functional communications objectives

ORGANIZATIONAL IMPACT

• Strengthen internal and external alignment between strategy and communications
• Improve your ability to micro target your communications
• Achieve a greater understanding of measurable outcomes
• Improved decision making

JK Michaels institute also offers other products and courses, including BUSINESS COMMUNICATION TRAINING, EFFECTIVE BUSINESS COMMUNICATION COURSE, DIGITAL PROJECT MANAGEMENT PROFESSIONAL, EFFECTIVE BUSINESS COMMUNICATION, and Project Management Skills.