What is a Sales function?

Objectives of Sales in a company

Role of Sales department in the company

What is a Marketing function?

Objectives of Marketing

Role of marketing department in the company

Why the war between these two departments?

Principle and practices of Sales and Marketing

Economics of Sales and Marketing

The orientation of the company towards the Market place

Planning for Sales

Developing marketing strategies

Understanding competition

Porter’s Model and analysis of the market

Value add by Sales to the Marketing department

Value add by Marketing to the sales department

Questions that the marketing department should ask the sales department

Problems both the departments can solve together

Levels of Marketing Alignment: Emotional Level, Processes level, Feedback Loop Level.

Understanding and Defining common terminologies

Defining Strategy and Goals

Lead scoring

Metrics for leads generated by marketing and shared with sales department

Identifying Inter-departmental Service Agreements

Goal sharing

Agree on processes

Centralise the channel of communication

Lead by example

Define ownership

Meet regularly

Making the alignment as a part of sales process

Attending weekly meetings

Having inter-departmental monthly or quarterly get together

Sharing reports and analysis