Curriculum
- 7 Sections
- 39 Lessons
- 2 Days
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- INTRODUCTION3
- THE CONCEPT OF MARKETING4
- SALES AND MARKETING ALIGNMENT – I7
- SALES AND MARKETING ALIGNMENT – II5
- ADDING VALUE5
- 5.0Value add by Sales to the Marketing department
- 5.1Value add by Marketing to the sales department
- 5.2Questions that the marketing department should ask the sales department
- 5.3Problems both the departments can solve together
- 5.4Levels of Marketing Alignment: Emotional Level, Processes level, Feedback Loop Level.
- OPTIMISING SALES AND MARKETING5
- BEST PRACTICES FOR SALES AND MARKETING10
- 7.0Goal sharing
- 7.1Agree on processes
- 7.2Centralise the channel of communication
- 7.3Lead by example
- 7.4Define ownership
- 7.5Meet regularly
- 7.6Making the alignment as a part of sales process
- 7.7Attending weekly meetings
- 7.8Having inter-departmental monthly or quarterly get together
- 7.9Sharing reports and analysis
Having inter-departmental monthly or quarterly get together
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