Curriculum
- 6 Sections
- 31 Lessons
- 4 Days
Expand all sectionsCollapse all sections
- THE "VOICE OF THE CUSTOMER" IN MARKETING6
- 1.0What do your customers expect from your company?
- 1.1The Advantages of Obtaining Customer Feedback
- 1.2Development of listening and questioning abilities
- 1.3Marketing to the Four “Buying Styles” of Customers
- 1.4Nonverbal Communication Gestures of Your Customers to Interpret
- 1.5How to Provide and Receive Beneficial Customer Feedback
- MARKET RESEARCH AND INTELLIGENCE'S KEY ELEMENTS5
- BEST PRACTICES IN MARKET RESEARCH2
- BEST PRACTICES IN MARKET AND COMPETITIVE INTELLIGENCE8
- 4.0Market and competitor intelligence has a number of advantages.
- 4.1Market Intelligence Types
- 4.2Competitor Intelligence Types
- 4.3Putting the Competition to the Test
- 4.4Using Data to Gain Market Intelligence
- 4.5Analyzing Data to Spot Trends
- 4.6Capture of intelligence systems
- 4.7How to Innovate More Effectively Using Market Intelligence
- STRATEGY FOR CUSTOMER ENGAGEMENT MARKETING5
- APPLYING THE RESULTS OF MARKET RESEARCH5