Curriculum
- 10 Sections
- 65 Lessons
- 3 Days
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- Unit 1-Introduction to Marketing: Module 1 Marketing is all around us3
- Module 2 – Basic Marketing Concepts5
- Unit 2 – Marketing Research and Planning: – The Marketing Plan6
- Unit 3 – Product Development (4 Ps of Marketing): Module 3 – Product Planning5
- Unit 4 – Retail Marketing: Module 4 – Visual Merchandising, Display and Store Design3
- Unit 5 – Promotion (4 Ps of Marketing Continued): Module 5 – Math for Retail Sales3
- Unit 6 – Placement and Price (4 Ps of Marketing Continued): Module 6 – Selling30
- 7.1Type of Sales
- 7.2Common Sales Approaches
- 7.3Glossary of Common Terms
- 7.4Identifying your Contact Person
- 7.5Performing a Needs Analysis
- 7.6Creating Potential Solutions
- 7.7A Basic Opening for Warm Calls
- 7.8Warming up Cold Calls
- 7.9Using the Referral Opening
- 7.10The importance of active listening
- 7.11Minimal Encouragers
- 7.12Restating and Paraphrasing to gain commitment
- 7.13Features and Benefits matched to Customer Need
- 7.14Outlining your Unique Selling Proposition
- 7.15The Burning Question that every Customer wants
- 7.16Answered
- 7.17Common types of Objections
- 7.18Basic Strategies
- 7.19Advanced Strategies
- 7.20Understanding when it’s Time to Close
- 7.21Powerful Closing Techniques
- 7.22Things to Remember
- 7.23Thank you Notes
- 7.24Resolving Customer Service Issues
- 7.25Staying in Touch
- 7.26The Importance of Sales Goals
- 7.27Setting SMART goals
- 7.28Choosing a System that Works for you
- 7.29Using Computerized Systems
- 7.30Using Manual Systems
- Unit 7 – Placement: Module 7 – Placement6
- Unit 8-Pricing: Module 8 – Pricing1
- Personal action plans3