Defining the campaign

Thinking about everything that can affect what you do

Positioning your company and product in the market place

Setting objectives that are SMART

Working out how to measure the targets you set

What are the stages to reaching your goals?

Describing who your audience is

Using profiling and segmentation tools to understand them better

Painting a picture of what your ideal customers are like

Matching features and benefits to wants and needs

Writing a proposition that works

Everything you need to brief a designer

Matching features and benefits to wants and needs

Writing a proposition that works

Everything you need to brief a designer

What is Service InnovationCopy

Examples of Service InnovationsCopy

Closed vs. Open InnovationCopy

Product or Service?Copy

50,000 ft view of innovation in product development (Courses 2 and 3)  Stages of Product DevelopmentCopy

3P – People, Product, Process ExamplesCopy