Curriculum
- 9 Sections
- 36 Lessons
- 2 Days
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- Planning for successful business negotiationsThis session introduces the concept of business negotiation and looks at its importance in the context of the participants’ activities. It briefly examines why we negotiate and the dynamics involved.5
- 1.0What kind of a negotiator are you?
- 1.1Negotiation skills self-assessment and best practice
- 1.2How to establish roles and responsibilities for both parties
- 1.3How to identify and set objectives for both buyer and seller
- 1.4How to research and establish the other person’s position (business negotiation stance)
- How to structure your negotiationsThis session presents an eight-step framework for use in negotiating and considers how best to prepare and plan negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a ‘deal’.4
- 2.0Learn and apply a formal structure to use when negotiating
- 2.1How to establish short and longer-term objectives and opportunities
- 2.2How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations
- 2.3Understanding of basic legal and organizational requirements
- Verbal negotiation skillsThis session examines the human and communication dynamics inherent in any negotiation. It relates the importance of professional skills in preparing for the negotiation in identifying needs, wants and requirements accurately and qualifying the competitive and organizational influences present.3
- 3.0How to fully ‘qualify’ the other party’s needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills
- 3.1How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions
- 3.2How to best propose and suggest ideas and drawing-out skills
- Non-verbal negotiation skillsThis session highlights how different personal styles, corporate cultures and organization positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way.4
- 4.0Gaining rapport and influencing unconsciously
- 4.1Understanding the importance of non-verbal communication and reading other people’s meaning and communicating effectively as a result
- 4.2Ensure that non-verbal behavior is fully utilized and observed to create maximum impact and monitor progress, eg, buying signals
- 4.3Business negotiations are precisely structured and agreement gained incrementally
- Proposing and ‘packaging’This module highlights how best to present and package your position. It looks at how to pre-empt the need for negotiating by creating minor options and ‘bargaining’ points, as well as how to manage the expectations and perceptions of the other party.4
- 5.0How to identify the key variables that can be negotiated
- 5.1The power and use of ‘authority’ within your negotiations
- 5.2How to structure and present your proposal, ideas or quotation to best effect
- 5.3The importance of when and how to identify and influence the other party’s objections personal learning points from the course Highlight specific actions and goals Flag topics for future personal development and improvement
- Dealing with priceThis module highlights how best to present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling is essential.4
- Getting to ‘Yes’: tactics and strategiesThere are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants’ own personal style and situation. The importance of ‘follow-through’ is also explained and how to deal with protracted or ‘stale-mate’ business negotiations.5
- 7.0How to negotiate price and reduce discounting early in the process
- 7.1How to recognise negotiating tactics and strategies in your customer or supplier
- 7.2Key strategies, techniques and tactics to use in negotiation
- 7.3The importance of follow-through and watching the details
- 7.4How to deal with stalled business negotiations or competitor ‘lock-out’
- Case studies and reviewThis session examines a number of different situations and participants discuss ways to approach each. This allows learning to be consolidated and applied in a very practical way. There is also an opportunity to have individual points raised in question and answer session.4
- Personal action plans3