Back
Home
About Us
Courses & Solutions
PROJECT
Project Management Certifications
Project Manager Skills
Agile & Scrum
Project Management Software
Industry Specific Courses
Masters Degree
PROCESS
Lean Six Sigma Certifications
Business Analysis & Data Science
Supply Chain & Procurement
ISO Management System & Audit
Business Process Management
Facility & Maintenance Management
PEOPLE
Human Resource Management
Strategy,Management & Leadership
Interpersonal & Administrative Skills
Finance & Accounting Courses
Health Safety & Environment
ADVANCED TECHNOLOGY
IT Governance & Service Management
Cyber Security & Resilience Data Science & Business Intelligence
AI & Machine Learning Software Development & Testing
Blog
Resources
eLearning Portal
Exam Prep Portal
Downloadables
Contact Us
Home
About Us
Courses & Solutions
PROJECT
Project Management Certifications
Project Manager Skills
Agile & Scrum
Project Management Software
Industry Specific Courses
Masters Degree
PROCESS
Lean Six Sigma Certifications
Business Analysis & Data Science
Supply Chain & Procurement
ISO Management System & Audit
Business Process Management
Facility & Maintenance Management
PEOPLE
Human Resource Management
Strategy,Management & Leadership
Interpersonal & Administrative Skills
Finance & Accounting Courses
Health Safety & Environment
ADVANCED TECHNOLOGY
IT Governance & Service Management
Cyber Security & Resilience Data Science & Business Intelligence
AI & Machine Learning Software Development & Testing
Blog
Resources
eLearning Portal
Exam Prep Portal
Downloadables
Contact Us
Curriculum
5 Sections
25 Lessons
3 Days
Expand all sections
Collapse all sections
Introduction
5
1.0
What’s our WHY?
1.1
Issues, Risks & Crisis Evaluation
1.2
The Competitive Environment
1.3
Integrating the Communications Spend
1.4
Alignment of the Communications Strategy
IDENTIFYING AND STRENGTHENING INTERNAL GAPS
5
2.0
Rethinking the Internal Mandate
2.1
Reducing the Gaps
2.2
Cross Cutting Implementation Strategies
2.3
The Communications Plan
2.4
Taking Stock of Performance
IMPLEMENTATION STRATEGY
5
3.0
Developing the Master Plan
3.1
Matching Scenarios to Audiences
3.2
Prototyping the Solutions
3.3
The Socialising Process
3.4
Audience Centred Engagement Strategies
MEASUREMENT AND EVALUATION
5
4.0
Identifying the Needles to Move
4.1
Back of the Envelope Evaluation
4.2
Deep Dive Evaluation
4.3
Strategy Driven by Feedback
4.4
Assessing the Impact
DESIGNING THE NEXT ITERATION
5
5.0
Developing the Message Strategy
5.1
Identifying an Adoption Strategy
5.2
Aligning with Change Makers
5.3
Building in Flexibility
5.4
Key Take Away
This content is protected, please
login
and
enroll
in the course to view this content!
Modal title
Main Content
