Curriculum
- 8 Sections
- 26 Lessons
- 3 Days
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- Program StepsThe focus of the strategy and business development program is three-fold:3
- 1.0Strategy development: Corporate strategy, business unit strategy, corporate center process management, customer solutions and marketing, and supply chain
- 1.1Business development: mergers and acquisitions, integration program management, joint ventures and alliances, new business development
- 1.2Capability building: Talent development, disseminating strategic thinking and business development skills, and innovation
- Introduction to the Marketing Concepts3
- Product7
- Price3
- Delivering Excellent Customer Service on the Telephone4
- Promotion2
- Market segmentation1
- International marketing3
Business development: mergers and acquisitions, integration program management, joint ventures and alliances, new business development
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