Strategy development: Corporate strategy, business unit strategy, corporate center process management, customer solutions and marketing, and supply chain

Business development: mergers and acquisitions, integration program management, joint ventures and alliances, new business development

Capability building: Talent development, disseminating strategic thinking and business development skills, and innovation

Need / Want I Market / Transaction / Exchange / 4Ps / Competition / Product vs. Service / Quality / Segment /Marketing System / Business / Profits.

Definition of marketing based on the above concepts Difference between marketing and Selling

Marketing Management Philosophies

Product concept

Identify and Help Meet the Customer’s NeedsCopy

Branding and its importance

Packaging and its importance

Parts of packaging

Product life cycle

New product development .process

Pricing and its importance in marketing Internal and external factors affecting pricing Basic price setting approaches

International and export pricing

Cope with Upset and Difficult CustomersCopy

Answer the TelephoneCopy

Why distribution is important?

Transfer CallsCopy

Take Meaningful MessagesCopy

Promotion and its objective

Promotional-Mix: Advertising, Publicity, Sales promotion activities, Personal selling and public relations

Market segmentation, positioning, targeting